Scout Local Media

Services

Five ways we move local demand.

Start inside media we already own, or take the same playbook onto your own site. Most clients end up doing both: the directories deliver enquiries this month while the SEO work compounds.

01 · Featured listings & directory advertising

Own your category inside our directories

Priority placement on the pages people land on when they are comparing providers in their suburb. Your profile, your enquiry form, your phone number, above everyone still relying on a free listing.

What's included
/Top-of-category and suburb-page placement
/Expanded profile: services, service areas, photos, hours
/Direct call, form and website links: no shared inbox
/Monthly report on views, clicks and enquiries
Category page, your suburb
Your businessFeatured
EnquireCall
02 · Lead generation

Pay for enquiries, not impressions

We carry the cost and the risk of ranking the media. You pay per qualified lead, capped at the volume your team can actually service, so you are never buying enquiries you can't answer.

How it works
/Agreed category, service area and monthly lead cap
/Leads delivered by email and SMS within minutes
/Context included: what they searched, what they asked
/Credit policy for anything outside the agreed brief
Search to phone call
Someone searches your category
They land on our directory
The enquiry lands with you
New lead · 2 min agoSupport coordination · Joondalup"Looking for a provider who can start within two weeks." · phone and email attached
03 · Local SEO

Rank your own site, properly

The playbook we use on our own properties, applied to yours. Technical foundations first, then the location and service pages that actually earn positions, then the content and links that hold them.

Scope
/Technical audit, crawl, speed and indexation fixes
/Keyword and suburb mapping across your service area
/Location and service page builds, internal linking
/Monthly content, digital PR and reporting on calls, not rankings alone
Position, tracked monthly#9 → #2
M1
M2
M3
M4
Suburb pages live24
Technical issues cleared31
Calls from organictracked
[ illustrative: replace with real client reporting ]
04 · Google Business Profile management

Show up in the map pack

For most local businesses the profile drives more calls than the website, and it is usually the least maintained asset they own. We optimise it, post to it weekly and keep the review flow moving.

Managed monthly
/Categories, services, attributes and areas set correctly
/Two posts a week, written for decision-stage searchers
/Review requests and responses managed
/Suspension and edit monitoring, reinstatement if needed
Local results, mobile
Your businessPosted this week
★★★★★4.9 · 28 reviews
CallDirectionsWebsite
[ map strip: optional image ]
05 · AI visibility

Get named when the answer is written for you

A growing share of local research is answered before anyone clicks: AI Overviews in Google, plus ChatGPT, Perplexity and Copilot. Those answers cite a handful of sources and name a handful of businesses. We measure whether you appear, find the prompts where you should and do not, and build the pages, entity signals and citations that get you into the answer.

What we do
/Baseline: which prompts already mention you, and who gets named instead
/The questions your buyers ask an assistant, mapped to pages you own
/Content structured to be quotable: direct answers, real figures, clean headings
/Entity and schema work so the machines agree on who you are
/Tracked monthly, alongside the rankings and the calls
"Best NDIS provider near me"
AI answer
Sources cited
Your businessCompetitorCompetitor
Prompts tracked40
Prompts naming youmeasured
Assistants checkedAIO, GPT, Perplexity
[ illustrative: replace with a real prompt-coverage report ]

How an engagement starts

Step 01

A 20-minute call

Your category, your service area, how many jobs a month you actually want.

Step 02

We check the demand

Search volume, competition and whether we already hold visibility in your market.

Step 03

A written proposal

The mix of listings, leads and SEO that fits, with what we won't do, and why.

Step 04

Live, then reviewed

Month one gets you visible. Every month after that gets reported on and adjusted.

Agencies

White-label the delivery

Put our local SEO and Google Business Profile work behind your brand, or resell directory inventory in categories you don't cover.

Talk partnerships
Pricing

Quoted per category, not per hour

Lead prices and listing rates depend on the category, the service area and how much competition there is for the same enquiry. We quote after the call, in writing.

Get a quote